Case studies

Content design and strategy for UCL

• Discovery to understand the content ecosystem
• Training and stakeholder engagement across UCL
• Content strategy and content design on specific projects

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“The Scroll team didn’t just deliver high-quality work for our projects, but worked in a way that has lifted standards across the community immeasurably…”
Samatha Fanning, Head of Digital, UCL

User-focused content at Acas

• Based all new content on user needs
• Testing and iterating content
• Measuring success: improved click-through and bounce rates

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“The Scroll content designer was a valued member of the small team building the new digital advice service and made a significant contribution to the success of the project […] upskilling and mentoring less experienced content designers on the team.”.”
Acas

Improving accessibility at UCL

• Audited UCL sites for compliance with Web Content Accessibility Guidelines 2.1
• Prioritised technical and content fixes
• Delivered training on inclusive, accessible content

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“Scroll’s work on accessibility was of huge value to UCL as we were able to entrust a content expert with the task of evaluating content quality and accessibility.”
Clare Kennedy, Digital Service and Experience Manager, UCL

Transforming Barnardo’s content

• Reduced pages from 12,000 to 200
• New content focused on user need
• Trained the Barnardo’s content team

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“The Scroll team have been an invaluable asset in Barnardo’s digital transformation. They’ve been exemplary in all they’ve done.”
Jason Caplin, Director

User-focused content for the Ombudsman

• 500 pages of content delivered to tight timelines
• Highly technical, financial content that works for users
• Successful project, delivered by a remote team

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“The team from Scroll were a real pleasure to work with. They helped us build a body of content which is accessible and easy to digest – as well as providing valuable, constructive guidance and challenge on both content and design.”
Financial Ombudsman Service

Writing content for Scope

• Developed user-focused content for Scope’s new website
• Met Scope’s high standards for accessibility and style
• Worked closely with subject matter experts and other stakeholders

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“The Scroll content designer quickly picked up how to write about disability and tackle complex and nuanced subjects, including discrimination.”
Jack Garfinkel, Senior content designer, Scope

Migrating content at UCL

• Moving 500+ websites to a new Drupal CMS
• Delivering a complex, fast-moving project
• Stakeholder engagement and content expertise

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“The work of the Scroll content designers has been of tremendous value to our large-scale project to move the UCL digital estate to a new CMS.”
Clare Kennedy, Digital Service and Experience Manager, UCL

Moving the Forestry Commission to GOV.UK

• Defined a core set of user needs
• Inventoried and audited content
• Engaged with stakeholders
• Created detailed plans for the move to GOV.UK

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“We found it incredibly valuable having someone experienced in GOV.UK and from outside of the Forestry Commission to help explain plans to our subject matter experts.”
Rachael Edwards, Business Change Manager, Forestry Commission England

Developing the ‘Ethnicity facts and figures’ site

• Gathered data and analysis from across government
• Presented it all in a consistent format and style
• Met the needs of a wide range of users

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“This really is a model for how all statistics should be developed: find out what questions people across society want to answer, and figure out how best to present the data to them.”
Ed Humpherson, Director General of the Office for Statistics Regulation

Consultancy for HSE Ireland

• Consulted on digital transformation strategy
• Trained senior management and content team
• Created a style guide and voice and tone guide

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“Scroll understood exactly what we needed and delivered great work. Their support and expertise has been invaluable in helping us to take the next step with our content and digital strategy.”
Brian Malone, Digital Experience Manager, Health Service Executive Ireland

Content refresh for EHRC

• Update and refresh a campaign site and digital resources
• Brought all the digital assets into a single style and tone
• Radically improved usability of the campaign website and resources

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“Scroll stood out from the pack with their emphasis on user needs and understanding of the GDS style guide… I would highly recommend them to anyone.”
Louisa Kane, Communications Manager, Equality and Human Rights Commission

A new intranet for the Department for Transport

• Scroll content designer worked with digital team
• Developed a new intranet based on user needs
• Cut thousands of pages of obsolete and incorrect content
• Project successful – new levels of engagement with intranet

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“The Scroll content designer was an asset to the project and integral to its success. They produced high quality content to optimistic timescales and with challenging subject matter experts.”
Project Manager, Intranet refresh, DfT

Improving Defra’s guidance

• Scroll team played a key role in radically streamlining Defra’s guidance
• Cut 80% of the content
• Rewrote the rest of the guidance
• All content now meets user needs

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“Scroll played a vital role in helping Defra to reduce their guidance on GOV.UK by over 80%, making it quicker for users to access and easier for them to understand how to comply with the law.”
Project Manager, Smarter Guidance, Defra

Writing training materials for UCL

• Scroll developed 11 new guides for UCL teaching staff
• Guides are clear, jargon-free and practical
• UCL teaching staff get the information they need fast and easily
• UCL can now edit and maintain the guides themselves

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“Scroll has been a delight to work with and has produced a high-quality product we are very happy with. I would strongly recommend Scroll and hope to work with them again.”
Head of Communications (Education and Student Affairs), UCL

Better user journeys and content: Institution of Mechanical Engineers

• Scroll content designer helped make membership content easy to find and use
• Improved content, site structure and user journeys
• Increased online applications by 54%

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“Scroll has improved the structure and user journeys of business-critical content to improve users’ satisfaction levels and conversions.”
Content Marketing Editor, Institution of Mechanical Engineers

Training content teams

• Tailored training for Exeter City Council to support their digital transformation programme
• Focused on content design, how to use data, tools and processes for web projects
• Used their own data and content

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“We had a pretty manic six months preparing content for our new site. But we got there and your input and advice was critical to achieving that – from content propositions to Trello and finding our way through GDS – so thank you.”
Project Lead, Exeter City Council

Social media audit: British Council

• Asked to help determine whether British Council was getting ROI on social media spend
• Supplied a multidisciplinary team
• Analysed and researched on 6 continents
• Made solid, actionable recommendations

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“Scroll’s findings allowed us to make future decisions based on hard evidence. We’re acting on a number of their recommendations.”
Social Media Manager, British Council