Case studies

Read our case studies to get a flavour of the work Scroll does for our clients.

UCL logo

Content design and strategy for UCL

  • Discovery to understand the content ecosystem
  • Training and stakeholder engagement across UCL
  • Content strategy and content design on specific projects

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“The Scroll team didn’t just deliver high-quality work for our projects, but worked in a way that has lifted standards across the community immeasurably…”
Samatha Fanning, Head of Digital, UCL

User-focused content at Acas

  • Based all new content on user needs
  • Testing and iterating content
  • Measuring success: improved click-through and bounce rates

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The Scroll content designer was a valued member of the small team building the new digital advice service and made a significant contribution to the success of the project […] upskilling and mentoring less experienced content designers on the team.”.”

UCL logo

Improving accessibility at UCL

  • Audited UCL sites for compliance with Web Content Accessibility Guidelines 2.1
  • Prioritised technical and content fixes
  • Delivered training on inclusive, accessible content

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Scroll’s work on accessibility was of huge value to UCL as we were able to entrust a content expert with the task of evaluating content quality and accessibility.”
Clare Kennedy, Digital Service and Experience Manager, UCL

Barnado's logo

Transforming Barnardo’s content

  • Reduced pages from 12,000 to 200
  • New content focused on user need
  • Trained the Barnardo’s content team

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“The Scroll team have been an invaluable asset in Barnardo’s digital transformation. They’ve been exemplary in all they’ve done.”
Jason Caplin, Director

Financial Ombudsman Service logo

User-focused content for the Ombudsman

  • 500 pages of content delivered to tight timelines
  • Highly technical, financial content that works for users
  • Successful project, delivered by a remote team

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“The team from Scroll were a real pleasure to work with. They helped us build a body of content which is accessible and easy to digest – as well as providing valuable, constructive guidance and challenge on both content and design.”
Financial Ombudsman Service

Scope logo

Writing content for Scope

  • Developed user-focused content for Scope’s new website
  • Met Scope’s high standards for accessibility and style
  • Worked closely with subject matter experts and other stakeholders

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“The Scroll content designer quickly picked up how to write about disability and tackle complex and nuanced subjects, including discrimination.”
Jack Garfinkel, Senior content designer, Scope

UCL logo

Migrating content at UCL

  • Moving 500+ websites to a new Drupal CMS
  • Delivering a complex, fast-moving project
  • Stakeholder engagement and content expertise

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“The work of the Scroll content designers has been of tremendous value to our large-scale project to move the UCL digital estate to a new CMS.”
Clare Kennedy, Digital Service and Experience Manager, UCL

Ethnicity facts and figures

Developing the ‘Ethnicity facts and figures’ site

  • Gathered data and analysis from across government
  • Presented it all in a consistent format and style
  • Met the needs of a wide range of users

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“This really is a model for how all statistics should be developed: find out what questions people across society want to answer, and figure out how best to present the data to them.”
Ed Humpherson, Director General of the Office for Statistics Regulation

HSE logo

Consultancy for HSE Ireland

  • Consulted on digital transformation strategy
  • Trained senior management and content team
  • Created a style guide and voice and tone guide

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“Scroll understood exactly what we needed and delivered great work. Their support and expertise has been invaluable in helping us to take the next step with our content and digital strategy.”
Brian Malone, Digital Experience Manager, Health Service Executive Ireland

Equality and Human Rights Campaign logo

Content refresh for EHRC

  • Update and refresh a campaign site and digital resources
  • Brought all the digital assets into a single style and tone
  • Radically improved usability of the campaign website and resources

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“Scroll stood out from the pack with their emphasis on user needs and understanding of the GDS style guide… I would highly recommend them to anyone.”
Louisa Kane, Communications Manager, Equality and Human Rights Commission

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