Content designers working on GOV.UK Whitehall content regularly need to wrestle with requests from stakeholders, often policy teams, that do not fit GOV.UK style, standards or proposition. One common request is for a ‘landing page’ - or an overview, signposting page or one-stop shop. Why do stakeholders ask for a ‘landing page’? And how could content designers usefully respond?

Beck Thompson has worked in content for 21 years. She started as a web editor and content manager, and then found herself working at GDS on the first iteration of GOV.UK, right at the start of content design as a profession. Here’s how both content design and digital government have changed over the years.

What do setting quizzes and great content design have in common? Answers in the blog post, from an expert quizzer who also happens to know a huge amount about content design, taxonomies and information architecture.

We all need to design good, accessible hint text in our services. Good hint text is short, made up of words only, and based on evidence. Bad, inaccessible hint text is long, includes elements like bullets and links, and isn’t always based on evidence.

A website can pass an accessibility audit with flying colours, yet still not be accessible to a considerable number of the people who need to use it. Don’t let your accessibility audit become a compliance tick-box, it’s not enough. 

A ‘crit’ - or critique - is a fundamental part of the content design process. How do you run a design crit that is fair, productive and effective for everyone on your team?