This blog is a round-up of the best of the Scroll newsletter in January. The newsletter is itself a round-up of the best advice, thinking, news and events in content strategy and content design. Sign up on the right, never miss out again…
News, thought pieces, advice
Proof that filler text ruins user testing sessions (even if it’s from Slipsum, the Samuel L Jackson filler text generator.)
If you write for US and UK audiences, listen to this excellent podcast on how the word ‘please’ is perceived differently.
There’s a big difference in the way these audiences perceive, use and create user-generated content.
Practical tips and ‘how-tos’
A step-by-step guide to identifying content types and modelling them for a CMS. Excellent guide – follows on from part 1 which explains why it’s important to do this.
Mailchimp’s highly respected voice and tone guide talks you through how to vary your tone for your audience’s emotional state.
Some good ideas for keyword tools (not all free). Apparently Pinterest is great for this – who knew?
Staring at a blank page? Lost for words? This app will fix you!