What’s new in content

This blog is a round-up of the best of the Scroll Training newsletter in November. The newsletter is itself a round-up of the best tools, tips and tricks in content strategy and content design. Sign up, don’t miss out…

News, thought pieces, advice

It doesn’t matter what you call it

Struggling to explain what content strategists do? Put the work before the words. Client panics at the sound of a ‘content audit’? Call it a ‘content check’.

A content designer is not just a web editor

Here’s how our friend Beck moved from writing words for websites to designing content based on user needs. (Take our content design bootcamp to get these skills.)

Reasons to be cheerful

Optimistic UI design.

Practical tips and ‘how-tos’

How hashtags work

Hashtags have different effects on different social media. This explains how they work and how to get the best out of them.

20-minute Twitter audit

Find out how well your client’s Twitter account is performing in less time than it takes to get your Deliveroo.

Design better forms

Simple fixes for common mistakes.


Clever tools for UI writers

Some useful ways to mock up designs to help you test your UI copy, or explain it to developers or designers.

And finally…

It’s content advent calendar time

And look who’s behind door #4. Don’t you wish he could run all your content projects?