Latest news in content: autumn 2018

A round-up of the best advice, thinking, tools and news in content. This has all appeared in the fortnightly Scroll newsletter. (Sign up on the right, never miss out again…)

Practical tips and how-tos

Use words at the start of the design process
How to use the right level of content in different stages of design. Also: “We never use lorem ipsum at any stage of the design process.”

Content design techniques
Using ‘just in time’ content and setting user expectations, with really good examples.

Create good HR content
Human resources content is often low-quality, boring, jargon-ridden and generally incomprehensible. Let’s fix it!

User research is a team sport
How to work with user researchers. Really good read by a guru in the field.

News, thought pieces, advice

Plain English – new research
Actual research (rare) about the effects of using plain English in legal writing. Excellent ammunition for your next chat with the legal team. (Unfortunately, you’ll need to follow a few links and then download a PDF – sorry!)

What’s ContentOps?
Explains how a ‘content operations’ (#ContentOps) practice could work. Quote: “This is low-level, tactical, operational work that needs to be done on content to…well, make it go.”


A user research library
Hackney Council’s brilliant library for gathering and sharing user research.

Content models will change your life
Trying to figure out how to tailor lots of content to meet user need? Don’t have hundreds of editors to update pages manually? You need content models.

And finally…

Font geeks – try this
Can you tell which is Helvetica and which Arial? Fiendishly tricky.

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