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Latest news in content: Summer 2017

A round-up of the best advice, thinking, tools and news in content. This has all appeared in the fortnightly Scroll newsletter. (Sign up on the right, never miss out again…) Enjoy your summer!

News, thought pieces, advice

Content and emotions
Rule #1 for emotion-driven content: never assume you know how your user is feeling. Rather, focus on what you can do for them.

Mailchimp wins again
This is still the best tone guide around. That’s partly because they have focused on content types, so people know where they can vary tone as well as how to vary tone. That means this is more actionable than most. Annoyingly good.

Required reading for accessibility
Excellent, detailed advice and tools to help you meet AA compliance for accessibility. Good on the balance between font size, colour and contrast.

Government is service design
A classic by @mattedgar. Expresses why anyone who works in government, not just in digital, needs to develop design thinking capability. Required reading.

Practical tips and ‘how-tos’

How to get hired – advice for contractors
Top advice on getting hired, from an expert. Hetty Meyric Hughes is the Scroll partner in charge of matching contractors with jobs.

Voice and tone tables
Nice, simple way to explain tone and voice. Conveys a lot of information in an easy format.

How to SEO your video content
Excellent best practice advice, updated for 2017.

Tools

Distraction-free writing app
Of the many distraction-free writing apps around, we like Focus Writer the best. Good for working when it’s sunny outside.

And finally…

The Cat in the Hat style guide
The Bank of England uses Dr Seuss to train staff in the art of clear writing.

 

What’s new in content

This blog is a round-up of the best of the Scroll Training newsletter in November. The newsletter is itself a round-up of the best tools, tips and tricks in content strategy and content design. Sign up, don’t miss out…

News, thought pieces, advice

It doesn’t matter what you call it

Struggling to explain what content strategists do? Put the work before the words. Client panics at the sound of a ‘content audit’? Call it a ‘content check’.

A content designer is not just a web editor

Here’s how our friend Beck moved from writing words for websites to designing content based on user needs. (Take our content design bootcamp to get these skills.)

Reasons to be cheerful

Optimistic UI design.

Practical tips and ‘how-tos’

How hashtags work

Hashtags have different effects on different social media. This explains how they work and how to get the best out of them.

20-minute Twitter audit

Find out how well your client’s Twitter account is performing in less time than it takes to get your Deliveroo.

Design better forms

Simple fixes for common mistakes.

Tools

Clever tools for UI writers

Some useful ways to mock up designs to help you test your UI copy, or explain it to developers or designers.

And finally…

It’s content advent calendar time

And look who’s behind door #4. Don’t you wish he could run all your content projects?

 

 

Must-read only: what’s new in content

Too much internet to wade through before you find the worthwhile stuff? Never fear – we read it for you, cut the dross and keep the best. Then we put it all together in this round-up of the latest thinking, advice, tools and events in content strategy and content design. (Hint: you can get this straight to your inbox if you sign up for the Digital Content Academy newsletter. Never miss out again…)

Practical tips and ‘how-tos’

How hashtags work
Hashtags have different effects on different social media. This explains how they work and how to get the best out of them.

Run a user journey mapping workshop
Brilliant post on how (and why) to run a user journey mapping workshop. Sample takeaway: you really don’t need a fancy template to create a user journey map. Digital agencies make these to justify their fees…

Make your content live longer
Publishing brilliant content is one thing. Sustaining its life is another. Here’s some good advice.

Tools, tools, glorious tools

Clever tools for UI writers
Some useful ways to mock up designs to help you test your UI copy, or explain it to developers or designers.

Trello for Slack
We’re one step closer to achieving mind-meld.

News, thinking, advice

It doesn’t matter what you call it
Struggling to explain what content strategists do? Put the work before the words. Client panics at the sound of a ‘content audit’? Call it a ‘content check’.

Cognitive pyschology and content design
Content designers need to be able to explain their decisions – it’s not enough to say ‘because it’s in the style guide’. What we do is based on sound evidence, and you can learn about some of that here.

A content designer is not just a web editor
Here’s how our friend Beck moved from writing words for websites to designing content based on user needs. (Take our content design bootcamp to get these skills.)

Forgotten your password?
So have 82% of other people. Here’s the latest thinking on design patterns for log in pages.

And finally…

“We’re going digital!”
Sigh.

Don’t miss this – advice, tips and tricks for content strategy and content design

Here’s what you might have missed last month while you were busy with Brexit and related drama…

This blog is a round-up of the best of the Digital Content Academy newsletter in June. The newsletter is itself a round-up of the best advice, thinking, news and events in content strategy and content design.

The newsletter goes out every second Thursday. Don’t miss out.

News, advice, thought pieces

Government digital needs you!
The Government Digital Trends survey shows that, while the digital transformation agenda is a growing force in government, lack of skills is a major blocker.

Data + narrative = user journey
This is a brilliant case study, showing how you need to understand the analytics and also the narrative, the story arc, if you really want to craft a journey that works for users. So imaginative.

How millennials behave online
Confident, error-prone, different to everyone else.

Practical advice and how-tos

How to do remote moderated user testing
Common excuses for not doing user research: 1. no budget 2. don’t know what to test 3. don’t know who to test it on 4. actually don’t really know how to do it. (If you want to keep using those excuses, don’t read this post.)

Link to 1 thing, once only
This is the user experience rule we probably don’t follow enough.

Google’s style tips for UI
Writing copy for user interfaces? These will really help you up your game. Sample: ‘Focus on the user and what they can do with your app, rather than what you or your app is doing for the user.’

Tools

Amazing visual search tool
We love this tool. It scrapes Google search suggestions to provide keywords, but powerfully grouped into question facets. And then beautifully visualised.

Exactly what people do on your website
HotJar is a brilliant little tool to help you (and your clients) understand how people are using your site. Heatmaps, visitor recordings, conversion funnels and form analytics. Free to try.

And finally….

Exit strategy
A level-headed look at why you need a strategy in case you need to exit a position – be that a CMS, a social media channel or, say, a political union of countries. Emphasises the need to plan carefully, to account for what could go wrong, and to be prepared to act if the worst happens. Deserves to be widely read.

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