A round-up of the best advice, thinking, tools and news in content. This has all appeared in the fortnightly Scroll newsletter. (Sign up on the right, never miss out again…)
News, thought pieces, advice
Structured content saves lives
US doctors had to use a huge reference book when they diagnosed cancer. This case study explains how a digital team turned that reference book into interoperable digital content, accessible via APIs. Amazing piece of work.
Q: What’s a ‘UX writer’?
A: The private sector name for a content designer.
Design patterns for trust and consent
Digital is losing people’s trust. We need to get better at this.
Much smarter marketing
Quite a long read but rammed with fascinating stuff about how to get people’s attention, digitally.
Practical tips and ‘how-tos’
Get the bullets right
A satisfyingly detailed article about how to use bullet points effectively.
How to use a content model
A step-by-step walk through designing and using your own content model.
Writing for translation
By a Google content guru. This shows how much worse badly written content gets after it’s translated. (Trigger warning: may make you feel retrospective guilt if you’ve ever written anything that was translated into Thai.)
Design your own chatbot
Excellent 4-part series about using IA to design chatbots. It’s not an in-depth guide but it’ll give you a couple of ‘Aha!’ moments as you see traditional content strategy tools being deployed in chatbot world.
User research: small-ish is beautiful
Definitive answers to the perennial ‘how many people is enough?’ question for doing qualitative user research. (Hint: about 5.)
Folksonomy-style thesaurus. Lovely little tool if you’re lost for words.
Fiendish UX quiz
Do you know your Pantone Colour of the Year from your therblings? Prove it here!