Equality and Human Rights Commission
Refreshing the website and associated digital resources for the Working Forward campaign
Six months after the launch of its Working Forward campaign, which supports pregnant women and new mothers at work, the Equality and Human Rights Commission (EHRC) needed to update the campaign website and associated resources.
EHRC chose Scroll for this work because of the high quality of our copy, our focus on user needs, and our track record with similar projects.
The website for EHRC’s Working Forward campaign needed a full refresh after its launch in 2016.
The website was geared towards the launch. It needed a thorough overhaul to make it relevant to existing members and persuasive to organisations thinking about joining.
The overall aim was to make a fully integrated campaign that was attractive and easy to understand for new users, as well as useful for existing members. Everything, including ‘static’ guidance on the main EHRC website and downloadable resources, needed to be brought inside the campaign narrative.
“Scroll stood out from the pack with their emphasis on user needs and understanding of the GDS style guide. They have been extremely easy to work with and challenge the team here when something doesn’t make sense to the user. I would highly recommend them to anyone.”
Communications Manager, EHRC
Radically improved usability of the campaign website and resources.
Aligned all materials under a single tone, style and narrative.
Prioritised urgent items to supply essential copy before key deadlines.
Maintained close contact with the project leader.
The EHRC is the leading national authority on equality and human rights issues. The Working Forward campaign calls on UK employers to pledge to make British workplaces the best they can be for pregnant women and new mothers.
The Working Forward website and resources have to appeal to different audiences: