Content design training

Our Content Design Bootcamp is a 2-day content design course. It will give you a thorough introduction to the work of a content designer, to help you upgrade your skills or start a career in content design.

About the content design training course

The Content Design Bootcamp covers all the skills content designers use in their day-to-day work.

User needs

Content design is based on the principle of developing content that meets user needs. You’ll learn:

  • what content strategy centred around user needs is – and why you should care
  • how to write well-formed user stories
  • what ‘acceptance criteria’ are, what a good one looks like and why they’re vital
  • how to rethink the way you approach content creation so it works for your users

Writing for the web

To write well for the web, you need to understand how people find and read information online. You’ll learn:

  • how people read online
  • best practice principles of writing for the web
  • how accessibility and usability apply to content
  • how to maximise user engagement
  • how to structure your content to increase conversion rates

Designing with data

Content designers must make evidence-based decisions. You’ll learn:

  • how to use freely available tools to uncover what your users search for, how they think, what they want and how they want to see your web content structured
  • how to use user research and analytics data to create content that meets your users’ needs

Agile content production

Content designers often work as part of agile project teams. You’ll learn:

  • the principles of agile project management
  • practices and tools used in agile content production
  • what it’s like to work in an agile content team


The Content Design Bootcamp is accredited by the CPD Certification Service. Complete the training and you get a certificate of completion, to show you’ve taken an officially accredited training course.

How it works

The content design course is designed to help you write better informational content. It’s about content that helps your users understand how to achieve a task and then achieve it (tasks like ‘apply for X’, ‘learn how to Y’, or ‘sign up for Z’). It’s based on the approach used to design content for GOV.UK.

We deliver this course in workshop format. That means you get the theoretical background, with plenty of chances to practice. You learn how to apply the training through hands-on exercises and activities.

This course is not designed to teach you how to sell things to people, and it doesn’t cover social media (though the principles taught are relevant for those disciplines too).

Who it’s for

Content designers are vital to many public sector content projects. The role is increasingly in demand in the private sector, too, where it’s often called ‘UX writer’. This course is for you if you’re:

  • already working in the public sector as a communicator but don’t have content design skills
  • working as a writer, editor, journalist or content strategist and you want to work in the public sector as a content designer
  • eager to use content design best practice to create clear, accessible private-sector content
  • a recent graduate in a related field (English, journalism, advertising, etc) and would like to build a professional skill set that will allow you to work at the forefront of content creation

About the trainers

The course was developed by Padma Gillen. Padma is a partner at Scroll and former Head of Content Design for GOV.UK. Courses are delivered by Padma and other trainers with specialist skills and knowledge in different aspects of content design. All our trainers are senior content designers and all have a great deal of experience designing content for GOV.UK, government services, or both.

We also offer other digital content training

CPD accreditation badge

“Great mix of theory and practice and all delivered in a style that encouraged discussion and sharing. Lots of useful techniques and tips. Should be required training for all content designers working in government.”
(Course participant, Department of Health)

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