Get the best bits! The latest thinking in content design and content strategy

Here’s what you might have missed while you had your ‘Out of Office’ on (metaphorically or not) for a sunny, summery August.

This blog is a round-up of the best of the Digital Content Academy newsletter in August. The newsletter is itself a round-up of the best advice, thinking, news and events in content strategy and content design. Sign up, don’t miss out…

News, thought pieces, advice

Agile is for everyone
New to/terrified of agile? Think a sprint is something to do with Usain Bolt? Here is some excellent advice on how to find your feet as a content person on an agile project.

Pandas, penguins and hummingbirds
Penguin 4.0 is launching ‘soon’, says Google. If that means nothing to you, maybe read this cheatsheet.

Content strategy at non-profits
Content strategy work at non-profits has some specific issues – budgets are tiny, resources are tight, and there is generally a huge content / tech debt to sort out. Here’s how Josh Tong did it.

Practical tips and ‘how-tos’

Are you sure?
How to write a confirmation dialogue. Brilliant.

Writing a style guide? How to explain tone
It’s insanely hard to pin down tone in a style guide – to explain it in a way that makes sense to senior management and is actionable by content creators. This Nielsen article gives a good example of a tone scale (and quantifies customer reaction to changes in tone.)

Do better UX for video
We watch 4 billion YouTube videos every day. Mark Zuckerberg says that soon the majority of content we consume will be video. So let’s start learning what good video content looks like for users.

Tools

Canva
Best. Graphic design tool for dummies. Ever.

And finally…

No more postcodes
Mongolia is changing all its addresses to 3-word phrases. (I know, I also thought it was a hoax, but it’s definitely a thing – look at what3words.) Developed because 75% of the world’s population have no mailing address.

 

Image copyright: Chris Blakely, Flickr CC

Don’t miss this – advice, tips and tricks for content strategy and content design

Here’s what you might have missed last month while you were busy with Brexit and related drama…

This blog is a round-up of the best of the Digital Content Academy newsletter in June. The newsletter is itself a round-up of the best advice, thinking, news and events in content strategy and content design.

The newsletter goes out every second Thursday. Don’t miss out.

News, advice, thought pieces

Government digital needs you!
The Government Digital Trends survey shows that, while the digital transformation agenda is a growing force in government, lack of skills is a major blocker.

Data + narrative = user journey
This is a brilliant case study, showing how you need to understand the analytics and also the narrative, the story arc, if you really want to craft a journey that works for users. So imaginative.

How millennials behave online
Confident, error-prone, different to everyone else.

Practical advice and how-tos

How to do remote moderated user testing
Common excuses for not doing user research: 1. no budget 2. don’t know what to test 3. don’t know who to test it on 4. actually don’t really know how to do it. (If you want to keep using those excuses, don’t read this post.)

Link to 1 thing, once only
This is the user experience rule we probably don’t follow enough.

Google’s style tips for UI
Writing copy for user interfaces? These will really help you up your game. Sample: ‘Focus on the user and what they can do with your app, rather than what you or your app is doing for the user.’

Tools

Amazing visual search tool
We love this tool. It scrapes Google search suggestions to provide keywords, but powerfully grouped into question facets. And then beautifully visualised.

Exactly what people do on your website
HotJar is a brilliant little tool to help you (and your clients) understand how people are using your site. Heatmaps, visitor recordings, conversion funnels and form analytics. Free to try.

And finally….

Exit strategy
A level-headed look at why you need a strategy in case you need to exit a position – be that a CMS, a social media channel or, say, a political union of countries. Emphasises the need to plan carefully, to account for what could go wrong, and to be prepared to act if the worst happens. Deserves to be widely read.

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