Content strategy: the five pillars approach Our guest blogger this month is Rahel Bailie. She writes about her approach to developing content strategy and shares a framework for you to use in your own work. Rahel is a highly experienced content strategist and was formerly Chief Knowledge Officer at Scroll. Content strategy methodology When a […]
About Rahel Bailie
Rahel Anne Bailie, Chief Knowledge Office for Scroll, runs the content strategy practice and consults for clients with serious content challenges. She is a recognised thought leader in the content strategy community, and is a sought-after consultant and speaker.
Rahel believes that content must be technically fit-for-purpose as well as editorially sound to get the most out of content as a valuable business asset. She blends techniques from multiple disciplines to develop content strategies that have business impact. Rahel also teaches in the Content Strategy Master's Program at FH-Joanneum, runs the Content, Seriously meetup, and is working on her third industry book: writing content for a structured authoring environment.
Mapping skill sets to roles in content In this 3-part series, Rahel Bailie explores and maps the various roles, skills and job titles in content today. Rahel is a renowned content strategist and part of Scroll’s management team. In the first 2 articles of this series, we examined how the plethora of job titles in content […]
What’s in a professional name In this 4-part series, Rahel Bailie explores and maps the various roles, skills and job titles in content today. Rahel is a renowned content strategist and part of Scroll’s management team. Does it matter what a content person is called, as long as they get the job done? In the […]
Exploring the content landscape In this 3-part series, Rahel Bailie explores and maps the various roles, skills and job titles in content today. Rahel is a renowned content strategist and part of Scroll’s management team. Talking about working in the field of content is a bit of a minefield. You can ask what someone does, […]
Two industry experts presented on DAM and taxonomies at the latest meetup for people who take content seriously. In this special one-off event, participants got to experience an eclectic corner of London in an even more eclectic venue. About the venue: Rotherhithe Picture Research Library The Rotherhithe Picture Research Library is an extensive collection of […]
Content, Seriously is a meetup for content professionals in London. It’s organised by Rahel Bailie, Scroll’s chief content strategist. Before the latest Content, Seriously event, Rahel polled the meetup members to ask what they wanted to talk about. Content design rose to the top of the list. As the meetup series normally focuses on content […]
When companies have large quantities of content – for example, many products, where each one has several pieces of information – that product information probably doesn’t originate from their web content management system (WCMS). The WCMS acts as a ‘presentation layer’ – in other words, a mechanism to display content. The content doesn’t have to live […]
The Content Strategy Applied 2017 conference (9-10 Feb 2017) ended with a trend-spotting presentation from organisers Rahel Anne Bailie and Lucie Hyde. They brought their collective experience, along with the insights from conference presenters, to the podium. One of the points Rahel made in this presentation was that content professionals today need to constantly work […]
The complexity of producing and delivering content has grown exponentially over the past couple of decades, as the demands for content have grown. In simpler times, content was produced as a single-channel deliverable. We would write an article for a magazine, or a user guide, or a maintenance manual. There was one piece of content […]
If you’re surprised to hear that the biggest impact you can have on your translation budget lies with your source content, you’re not alone. Shoring up your source content seems counter-intuitive, but it’s exactly the right strategy to get the most value from your translation and localisation projects. Organisations can achieve 50% to 80% reduction […]
A common time for organisations to take a long, hard look at their content is during a ‘web refresh’ project. This is when an organisation wants to update the look and feel of its website. It’s usually prompted by a business need – new functionality, rebranding after an acquisition or merger, or a simple update […]
Marketing Week reports that nearly half of CMOs claim social media has below average impact on profitability. As Marketing has led the charge on Social Media adoption, it’s time to learn how social media measurement can make much bigger impact to business by avoiding impressions, followers or engagement rates as your main KPIs.
Fewer than 10% of content managers use analytics to drive decision-making. Adrian Kingwell explodes a few myths and explain how to use numbers to make better content decisions. From his presentation: Analysis paralysis: how I conquered my fear of numbers and learned to love Google Analytics.
There is a lot of talk about evidence-based design these days. A quick search for evidence-based design, or EBD, returns results mostly focused on health care and the construction industry. Both of these professions have a vested interest in developing an empirical understanding of how people interact with their environments so that their practices can […]