For a while, during the earlier epochs of digital evolution, the future looked rather bleak for writers. Extinction seemed the inevitable consequence of an online marketplace whose users expected to get quality content for free. How could such an arrangement be supported; how could a writer make a living out of that? As it turned […]
What would it be like to produce content in a total data vacuum? Picture yourself working in soundproofed blacked-out box with a computer that can only send but never receive information. You have a brief to design some content, but you haven’t been given much information about your users. You’re going to have to […]
We all want quality content. Nothing is more likely to lose an audience than badly designed, poorly written, uninformative content – and no-one sets out to produce that. But what is quality? How do we know when we are getting it right? How can we measure it? Content is the difference What we do know […]
No one likes stale content. That’s why we do our best to give it a long life, making it interesting and relevant to our audience in ways that could endure weeks, months or even years. The same goes for content design, but this has the added difficulty of going past its sell-by date because of […]
Content. We hear that word all the time. But think for a minute, what does ‘content’ mean to you? The way we think about content has a profound effect on how we approach content-related problems – and how we solve them. For some, content is a commodity to be packed, packaged, displayed and (we hope) consumed. If it’s […]
