Hetty oversees Scroll’s associates and accounts, ensuring a consistent service across all activities and clients.
She develops the skills and capabilities across the company to enable all team members to apply Scroll’s ethos and methodologies (and avoid reinventing the wheel).
Together, Hetty and Padma are responsible for the economic performance of Scroll and for establishing a clear vision and strategy for the company.
Hetty was trained as an editor in publishing, moving to digital education resources and marketing. She set up the first digital content team at the Department for Education for the TeacherNet website before founding Scroll with Alison in 2004.
Padma heads up the training and development side of Scroll. He uses his expertise in content design and agile content production to help organisations create quality content and maximise the effectiveness of their content teams.
He also advises organisations on how to set up and deliver successful web content projects, and coaches them through the process.
Previously, Padma was Head of Content Design at Government Digital Service (GDS). He had overall responsibility for the quality of content on GOV.UK, the award-winning website of the UK Government and was head of a practitioner community of around 2000 government web editors.
This knowledge and experience puts Scroll in a unique position to bring this highly disciplined process to the wider public and private sectors.
Rahel joined Scroll as Chief Knowledge Officer in 2015. She is a results-driven, seasoned professional with a strong track record of developing successful digital content projects.
Rahel brings a strong understanding of the complexities of managing the editorial and technical aspects content, throughout the entire content lifecycle. This ensures that content is the driver for existing and emerging channels within the context of a rich customer experience.
Her strength as a diagnostician allows her to apply strategic analysis across a range of organisational requirements, aligning the needs of the business, customers, content, and technology, to deliver compelling experiences into existing channels and allow for rapid adoption of emerging channels.
“Scroll improved the structure and user journeys of business-critical content to improve users’ satisfaction levels and conversions.” (Jean Sims, Institution of Mechanical Engineers – see the case study)