Radically improved usability of the campaign website and resources.

Aligned all materials under a single tone, style and narrative.

Prioritised urgent items to supply essential copy before key deadlines.

Maintained close contact with the project leader.

About the client

The EHRC is the leading national authority on equality and human rights issues. The Working Forward campaign calls on UK employers to pledge to make British workplaces the best they can be for pregnant women and new mothers.

The Working Forward website and resources have to appeal to different audiences:

  • employers, to persuade them to pledge to the campaign
  • employees, to motivate them to get their organisations on board
  • senior management and business leaders, to communicate detailed information

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