A round-up of the best advice, thinking, tools and news in content. This has all appeared in the fortnightly Scroll newsletter. (Sign up on the right, never miss out again…) Enjoy your summer!
News, thought pieces, advice
Content and emotions
Rule #1 for emotion-driven content: never assume you know how your user is feeling. Rather, focus on what you can do for them.
Mailchimp wins again
This is still the best tone guide around. That’s partly because they have focused on content types, so people know where they can vary tone as well as how to vary tone. That means this is more actionable than most. Annoyingly good.
Required reading for accessibility
Excellent, detailed advice and tools to help you meet AA compliance for accessibility. Good on the balance between font size, colour and contrast.
Government is service design
A classic by @mattedgar. Expresses why anyone who works in government, not just in digital, needs to develop design thinking capability. Required reading.
Practical tips and ‘how-tos’
How to get hired – advice for contractors
Top advice on getting hired, from an expert. Hetty Meyric Hughes is the Scroll partner in charge of matching contractors with jobs.
Voice and tone tables
Nice, simple way to explain tone and voice. Conveys a lot of information in an easy format.
How to SEO your video content
Excellent best practice advice, updated for 2017.
Distraction-free writing app
Of the many distraction-free writing apps around, we like Focus Writer the best. Good for working when it’s sunny outside.
The Cat in the Hat style guide
The Bank of England uses Dr Seuss to train staff in the art of clear writing.