Content strategy training

Content Strategy Intensive: 2-day workshop for web professionals

Learn a content strategy framework built on user-centred design principles. Learn how to develop and deliver a content strategy, including how to:

  • make the business case for investing in content
  • develop a strategic content plan
  • leverage content in compelling ways
  • identify and prepare core deliverables of a content strategy

You’ll also get templates to take away – so you can put your knowledge to use as soon as you get back to the office.

How it works

The course is taught by Rahel Bailie, a seasoned content strategist with extensive experience in both client and digital agency settings. Rahel delivers the course in workshop format. That means you get the theoretical background, with plenty of practice so you learn how to apply it through hands-on exercises and related activities.

Who it’s for

This course is for you if you’re:

  • a seasoned communication professional – and you want to move into a content strategy role
  • a content professional – and you want to round out you skill set so you can take on more complex projects
  • a senior manager or ‘head of’ – and you need to oversee a content strategy project

“The content strategy course is a brilliant primer on the many aspects of content strategy and the tools that a content strategist can use to make effective content strategy decisions based on evidence. I think it’s a great way for content people to develop their strategic thinking – coming in useful both in their day to day work or to help progress their career.”

Course participant

We provide training in many aspects of digital content – and can tailor courses for you